Street Soccer USA:
I play for
Activation, OOH, Print
Street Soccer is national soccer league that works with homeless players to give them the support, confidence and skills they need to get back on their feet. Our campaign helped raise awareness for them and their mission.
↘ National Silver ADDY: Integrated Campaign
Interactive Chalking:
Words were filled in by the homeless players and helped spectators connect with the players on a deeper level.
OOH:
We found fun ways around the city to invite people to the main event.
