OGX Hair Care: OG WHO? OGX

When everyone knows your iconic shampoo bottle and loves your products, but has no idea your name (even if they currently use it!) you have a problem. With the help of Demi Lovato, a ton of influencers, and an unforgettable summer bop, we made sure no one has to ask OG Who? ever again.

↘ Ad Age #1 brand to know about on TikTok - August 2024 ↘ Shorty Awards Finalist

Social, Influencer, Earned

The anthem and campaign launch video:

The Official OG Who? Dance Competition:

Dance
Winners

We created a lot more OG content with Demi:

The OG Hair Challenge, Influencer Led:

Previous

Rite Aid
Next

Street Soccer USA