OGX Shampoo: Hairsplaining
Social, Influencer, Earned
What business does actor Josh Peck have mansplaining haircare to women? None. And that's exactly the point. Some might call it rage-bait; we call it playful trolling. All in an effort to help our female followers learn to say OGX the right way.
We mansplained for over a month, brought in influencers, conducted "man quizzes," and even changed our social bios.
+ 12% in TikTok followers + 20X lift in shares + 496% increase in comments
Kickoff
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Creator Compilation
Man Quizzes
