OGX Shampoo: Hairsplaining
Social, Influencers, Earned
What business does actor Josh Peck have mansplaining haircare to women? None. And that's exactly the point. Some might call it rage-bait; we call it playful trolling. All in an effort to help our female followers learn to say OGX the right way.
Kickoff
We mansplained for over a month, brought in influencers, conducted "man quizzes," and even changed our social bios.
