NYP X Dominique Ansel: The 3 Lives Bar

Activation, Social, Video

With NY facing a blood shortage, NYP had to incentivize new donors. So we partnered with NYC Chef Dominque Ansel (Cronut creator), to replace those dry, bland cookies you get after donating, with an exclusive chocolate treat. But the ONLY way to try the exclusive 3 Lives Bar is to donate blood and save 3 lives.

Wild Postings & Mobile Donation Unit

Social Posts & Influencer Collabs

70MM+ Earned Media

The Blood Drive: 43% increase in donations, 22% first-time donors, 215 Ibs of chocolate

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