U.S. ARMY: There’s strong. Then there’s Army strong.
Inspiring a nation of young men and women to join the Army during a time of war is no easy task. That's why we focused on showing them everything they can gain by serving their country. Hoo-ah!
↘ New York Festivals Award 2009
TV, Print, 360
Print:
Special Forces Recruitment: If you can understand the line, you might have what it takes.
(read in a zig-zag pattern)
OOH
Heat sensitive pads that say ‘target practice” are placed in men’s restrooms at concert venues and movie theaters. When used they reveal the Army logo and url.