BNY Mellon: The Podfast
Podcast Activation
Podfasting is the trend of listening to podcasts at 2x speed. To prove to our target, who over-indexes in podcasts, that BNY Mellon's new "Consider Everything" campaign is more than a tagline, we partnered with The Economist to make a podcast ad for these "podfasters." One that was IMPOSSIBLE to speed through.
↘ Clio: Bronze
↘ One Show: Merit
↘ Shorty Awards: Winner
↘ NY Festivals: 3 Bronze
↘ AdWeek Media Plan of the Year: Best Use of Voice
↘ The Webby Awards: Honoree