Ad Council: Boostup.org
Help students before it’s too late. TV, OOH
High school dropout rates are terrifyingly high. We created this campaign for Boostup.org to stop people in their tracks and make them see just how scary the numbers are.
Save a student digital billboard
Every ten seconds an image of a student disappears. When people send in a boost, the pictures reappear and the students make it to graduation.